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Expert's Opinion

Insight: The Future of the Global Printing Market

The growth in digital printing means that market value is generally growing ahead of market volume

By: Nick Waite

Head of Market Research, Smithers Pira

The switch to digital communications across media, advertising and other information markets has had a massive impact upon the printing industry worldwide. Its impact is at its greatest in countries where these markets have reached their peak in terms of maturity. However, there have been impacts in emerging and transitional economies too, albeit not to the same extent. However, long-term growth prospects for the print market have become more limited. The only market segments where print dema...

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